I have tried probably every chap stick on the market, and nothing compares to this lip mask! I keep one in my purse, in my car, and next to my bed. It say to put on your lips at night then take off in the morning. It’s not really a mask like that, I apply it all day long and it never needs to be taken off. It feels like a smooth chap stick, not sticky like lip gloss… I have tried the berry and grapefruit, berry being my fave. I promise you won’t be disappointed 🙂